This question is one hear every so often: Why the bird? And what does a swallow have to do with mortgages, real estate, or Private Money lending?
For us, there’s a little more meaning behind it than simply choosing a recognizable logo. There’s a reason the swallow has become part of Pacific Direct Mortgage’s identity.
Across many cultures, swallows have long represented hope, loyalty, new beginnings, good fortune and strong family bonds. They are also among the first birds associated with the arrival of spring, making them a symbol of change, opportunity and the promise of something better ahead!
Those are all qualities we want Pacific Direct Mortgage to represent as well.
For many of the homebuyers and borrowers who come to us, financing is connected to a new beginning. It might be purchasing a new home, moving on to the next property, investing in an opportunity, accessing equity, solving a difficult financing problem, or simply finding another path when the traditional one didn’t work.
Sometimes we’re helping someone move forward with an opportunity they thought they were going to lose. Other times, we are helping a borrower solve a short-term problem, helping a broker find an option for a client, or helping an investor participate in a new opportunity! The circumstances may be different, but there is often one thing in common: someone is trying to solve an immediate problem of getting from where they are today, to where they want to be next.
That is part of what the swallow represents to us.
Loyalty and family are equally important. We are a family-owned company, and many of the relationships we have built with borrowers, brokers, investors and real estate professionals still continue from day one. Those relationships matter to us, and we want to continue being the kind of company people trust to come back to, when another need for creative, private money loans arises.
So remember, when you see the Pacific Direct Mortgage swallow, it represents more than a logo. It represents what we continually strive to be: a source of opportunity, a trusted relationship and, a small part of someone’s next beginning.
The Pacific Direct Mortgage Bottom Line
Private Money is often about finding a path forward when circumstances, timing or traditional lending guidelines make that path difficult to see. Pacific Direct Mortgage’s goal is to help borrowers, brokers and real estate professionals explore those possibilities and find creative financing solutions when traditional financing isn’t the right fit.
The swallow represents hope, loyalty, opportunity and fresh beginnings. These are ideals worth putting our name behind, and just another reason we’re the Private Money lender everyone’s starting to talk about!
